In Repsonse to Lyndzi's Post: "Marketing in a Consumer Market vs. Business Market"

Do you think companies in a consumer market spend more money on marketing than companies in a business market?

Yes, I do think that companies in a consumer market spend more money on marketing and advertising than those in a business market. In her post, Lyndzi stated various reasons and methods of advertising for the two different markets and I agree with what she said. In a business market, the focus is more on beating out the competitors and promoting why your product is worth using over another very similar product. And in a consumer market, the focus is on choosing your brand or product over another company’s. The type of products that are being marketed in a consumer market cause those companies to spend more money on marketing. For example, if they are selling a can of soda, they are marketing to everyone who might drink soda. But for a business market, they may be selling a fax machine, and in that case they would only market to offices. Business markets don’t have to spend as much money on tv commercials or creating eye-catching interesting ads. Have you ever decided to buy a product solely because of a commercial you saw?