Wednesday, April 11, 2012

In Repsonse To Rebecca's Post: "Sales Promotion"

Do you think that this is the best way for a car manufacturer to sell their products? Would you be willing to purchase one of these cars for this sale? What do you think the car companies could do to get more customers to purchase their cars?

I think having a low monthly payment is a good way for a car manufacturer to sell their car. But I think it also depends on the age of the customer because a lower monthly payment means paying for more years. Younger consumers may be more apt to take this deal because it’s cheaper now and they aren’t necessarily thinking about how long they will be paying for this car. Whereas adults are thinking about how long it will take them to pay off this car because they have mortgages and other large bills to pay. Another way car companies could get more customers to purchase cars is to completely lower prices! Cars are too expensive, especially in this economy. More and more people are buying used cars and junking them after a few years instead of paying for a new car for the next fifteen years of their life. I also think it would help if car companies recycled more of their materials, or at least made it more known how they are doing so. “Going Green” is such a huge theme these days that it’s perfect for car companies to use to reel consumers in. Have you ever purchased a brand new car? If so, what was the experience like? Are you still paying for that car?

New 13-inch Tablet by Toshiba

There are three new Toshiba tablets arriving June 10th this year, allowing consumers to pick their size: 7.7, 10, or 13 inches. The 2.2 pound Excite 13 will have a large touchscreen that comes at the starting price of $649.99. Here, Toshiba is using the “product quality” method to set the price of their new tablet. By setting the price so high, they are sending out the impression that their product is high-quality and well worth spending the extra cash. Don’t get me wrong, there are still a lot of perks for the price tag. The tablet’s large screen offers a high-resolution display with laptop-like resolution of 1600 x 900 and it also has a very powerful processor for a tablet. But does the high price match the market for a tablet of this size? A 13-inch tablet isn’t something you can use just anywhere. It seems like this product would only be used around the house or as a replacement for your laptop. Toshiba thought of this by offering a stand for the tablet, making it easier to use in the kitchen for recipes. Compared to other tablets at a much smaller size, do you think Toshiba made the right move with making a much larger screen? Do you think the price tag will turn consumers away from the product?