In Repsonse to Lyndzi's Post: "Marketing in a Consumer Market vs. Business Market"

Do you think companies in a consumer market spend more money on marketing than companies in a business market?

Yes, I do think that companies in a consumer market spend more money on marketing and advertising than those in a business market. In her post, Lyndzi stated various reasons and methods of advertising for the two different markets and I agree with what she said. In a business market, the focus is more on beating out the competitors and promoting why your product is worth using over another very similar product. And in a consumer market, the focus is on choosing your brand or product over another company’s. The type of products that are being marketed in a consumer market cause those companies to spend more money on marketing. For example, if they are selling a can of soda, they are marketing to everyone who might drink soda. But for a business market, they may be selling a fax machine, and in that case they would only market to offices. Business markets don’t have to spend as much money on tv commercials or creating eye-catching interesting ads. Have you ever decided to buy a product solely because of a commercial you saw?

Domino's vs Pizza Hut

Pizza Hut and Domino’s have always been direct competitors in the pizza industry. Relatively, the two companies are the same. You can get an inexpensive pizza pie quick and anywhere in the country and it will always be the same no matter where you order it. Some people would even consider Domino’s and Pizza Hut to be fast food restaurants because they guarantee the order will be ready or delivered within a short amount of time. In Chapter 3 of our textbook, we went over the competitive forces in the marketing environment. Pizza Hut and Domino’s fall under the category of Brand Competitors because they serve similar food items. But looking at the average annual revenue between the two restaurants, Domino’s surpasses Pizza Hut by about $750 million despite Pizza Hut having almost twice as many locations in the United States. What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?