In Repsonse to Christine's Blog Post: "Red Bull Commercial"

"Do you think this ad is the best way to market an energy drink?"

Yes, I think this is the best way for Red Bull to market their energy drink. They have taken their slogan and ran with it, using it in every way possible. I think the ads about “Red Bull giving you wings” are better than the “anything is possible” ads but as long as they continue to use both, I think they will continue to be successful. I like that they are changing things up by moving on to an inspirational commercial instead of humorous ones. I think the commercial that Christine posted is moving and encourages you to believe that you could be the athlete you’ve always wanted to be by drinking Red Bull. What other marketing strategies could Red Bull use to promote their energy drinks?

How Diet Companies Utilize New Year's Revolutions to Gain Members

Each year when New Year’s Eve rolls around, you know you are bound to be asked what your resolution will be for the upcoming year. Most answers you’ll hear are losing weight, quit smoking, and eat healthier. Many dieting companies take advantage of this time to promote their weight loss programs. So far just this year, over $124,000,000 has been spent on weight loss programs in the United States alone. And even more is spent on advertising for these companies to market their plan. But, on average, these New Year’s resolutions to lose weight don’t last more than a few months. This is why most diet companies will increase the promotion of their weight loss program again around February/March (spring break time). And again before the summer begins, hoping that everyone is captured by the idea of getting the “beach body” they’ve always dreamed of. What was your New Year’s resolution? And have you stuck to it?