Saturday, February 18, 2012

In Repsonse to Christine's Blog Post: "Red Bull Commercial"

"Do you think this ad is the best way to market an energy drink?"

Yes, I think this is the best way for Red Bull to market their energy drink. They have taken their slogan and ran with it, using it in every way possible. I think the ads about “Red Bull giving you wings” are better than the “anything is possible” ads but as long as they continue to use both, I think they will continue to be successful. I like that they are changing things up by moving on to an inspirational commercial instead of humorous ones. I think the commercial that Christine posted is moving and encourages you to believe that you could be the athlete you’ve always wanted to be by drinking Red Bull. What other marketing strategies could Red Bull use to promote their energy drinks?

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