In Response to Christine's Post: "Superbowl Ads"

“Do you think showing the ads before the game was a good marketing strategy or not?”

Many of the companies that created special Superbowl commercials released them on the internet before the game started this year. I think this wasn’t the best idea on marketers’ part. Many people who tune in to the big game don’t even care about football, the watch for the good food, half time show, and commercials. In fact, about half of the people who attended the superbowl party I went to admitted they were most excited for the commercials. It’s possible that with those especially funny commercials available ahead of time, viewers may have been lost from the game; therefore viewers missing other commercials put on by the same advertisers. If the commercials for the superbowl were just every-day commercials, do you think less people would tune in to see the game?

T-Mobile Valentine's Deal

This new commercial by T-Mobile follows the same idea as the others, the beautiful girl in pink with the short dress telling you about deals that the phone company is having. T-Mobile’s most recent commercial is for Valentine ’s Day, promoting a phone sale for February 11^th. The commercial starts out with a man dressed as cupid saying that he wanted to surprise his girlfriend, but the T-Mobile Girl suggests he give her a smart phone from T-Mobile because they are on sale for the holiday. And then the narrator continues saying that all phones are FREE including smart phones. But if you look really close and you pause the video, you’ll read that the phone is only free with a purchase of a 2-year contract. Is this false advertising or just really good marketing? Because technically the actual phone will be free on that day but you have to pay at least $100 for the two year contract.