Many of the companies that created special Superbowl
commercials released them on the internet before the game started this year. I
think this wasn’t the best idea on marketers’ part. Many people who tune in to
the big game don’t even care about football, the watch for the good food, half
time show, and commercials. In fact, about half of the people who attended the
superbowl party I went to admitted they were most excited for the commercials.
It’s possible that with those especially funny commercials available ahead of
time, viewers may have been lost from the game; therefore viewers missing other
commercials put on by the same advertisers. If the commercials for the
superbowl were just every-day commercials, do you think less people would tune
in to see the game?
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