Thursday, February 9, 2012

In Response to Christine's Post: "Superbowl Ads"

“Do you think showing the ads before the game was a good marketing strategy or not?”

Many of the companies that created special Superbowl commercials released them on the internet before the game started this year. I think this wasn’t the best idea on marketers’ part. Many people who tune in to the big game don’t even care about football, the watch for the good food, half time show, and commercials. In fact, about half of the people who attended the superbowl party I went to admitted they were most excited for the commercials. It’s possible that with those especially funny commercials available ahead of time, viewers may have been lost from the game; therefore viewers missing other commercials put on by the same advertisers. If the commercials for the superbowl were just every-day commercials, do you think less people would tune in to see the game?

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