Wednesday, February 8, 2012

T-Mobile Valentine's Deal


This new commercial by T-Mobile follows the same idea as the others, the beautiful girl in pink with the short dress telling you about deals that the phone company is having. T-Mobile’s most recent commercial is for Valentine ’s Day, promoting a phone sale for February 11th. The commercial starts out with a man dressed as cupid saying that he wanted to surprise his girlfriend, but the T-Mobile Girl suggests he give her a smart phone from T-Mobile because they are on sale for the holiday. And then the narrator continues saying that all phones are FREE including smart phones. But if you look really close and you pause the video, you’ll read that the phone is only free with a purchase of a 2-year contract. Is this false advertising or just really good marketing? Because technically the actual phone will be free on that day but you have to pay at least $100 for the two year contract.

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