In Repsonse to Emma's Post: "Logos"

"Does the size of the logo make a difference to you when you're purchasing an item?"

I definitely think the size of a logo affects whether or not I would buy an item. While reading Emma’s  blog, I was also thinking of Aeropostale as an example of logo size because they usually have “Aero” written largely across the sweatpants or sweatshirts. This makes me not want to buy that item because Aeropostale is seen as such a young store. I prefer to buy clothes that have the logo very small in the corner, like American Eagle, Hollister, or Abercombie & Fitch have it. Because I spend so much money on the clothes, it is important to me to have the brand logo on the item somewhere. Similar to this is another type of logo that these brand-name stores use: the back of jeans pockets. I’m sure these companies would be happy to know that when I see a pair of jeans on someone, I look at the back pockets to see where they got them. Like the Nike swoosh or the Hollister seagull, the designed stitching on the back of jeans is another way of branding the product. Can you think of another way these stores brand their items so well?

Branding

On Thursday of this week, William Faulkner from Logopak came into class to talk about product branding. I also found this article that says consumers usually follow their gut when choosing a brand. The article relates this to dating websites and how people choose a compatible mate by following their gut and not using the rational list of personality traits given by the matchmaking website. This relates to how consumers choose products and which brand they use because, like William said, there usually isn’t much of a difference between brands; it’s all based on emotional feelings toward a product or brand. Brand managers should think more about how to win over consumers in a way that makes them feel comfortable in their decision to buy your product. When was the last time you chose a certain brand over another? What was the basis of your decision?