On Thursday of this week, William Faulkner from Logopak came into
class to talk about product branding. I also found this article that says
consumers usually follow their gut when choosing a brand. The article relates
this to dating websites and how people choose a compatible mate by following
their gut and not using the rational list of personality traits given by the
matchmaking website. This relates to how consumers choose products and which
brand they use because, like William said, there usually isn’t much of a
difference between brands; it’s all based on emotional feelings toward a
product or brand. Brand managers should think more about how to win over
consumers in a way that makes them feel comfortable in their decision to buy
your product. When was the last time you chose a certain brand over another?
What was the basis of your decision?
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