At the end of Christine's post she proposed the questions, "What type
of surveys do you take? How do you think marketers can get more responses from
customers?"
Christine mentioned in her post that she doesn't enjoy taking surveys and
only really takes them after ordering a product online. I actually love taking
surveys. Absolutely love it! Almost every time I order a product online I will
fill out the customer survey about the product in order to help others decide
to buy it or not. And on the other side of the survey, I often read customer
reviews before buying an expensive product because I find them useful. So I
understand how this information can be useful for marketers to know how to
improve their product if necessary. I agree with Christine that having an
incentive would help marketers get more people to take surveys. I may not go as
far as to say a gift certificate but I think a discount would work sufficiently.
I think a lot more people would be willing to take a customer appreciation
survey or stay on the line for telephone surveys if they were guaranteed a 10%
off coupon. Do you think customer surveys are affective or a waste of time for
the company?
The first business that popped into my mind when I read this question was a local business in my hometown called Exotic 9 nails. Exotic 9 is a popular and well known nail salon that is very successful due to their exceptional services and relationships with their customers. Every time I have been to this salon I have been more than satisfied with the way my nails look. The nail technicians take their time and always do an amazing job. Also all of the employees at Exotic 9 are very friendly and they care about their customers. They put in a great effort to remember anyone who goes into the salon to have their nails done so the next time they see you they will remember your name and ask how you’re doing. The employees want to be your friend and they will have full on conversations with their customers and listen to whatever their customers have to say. The employees produce long term relationships with all of their customers because the customers are always satisfied with the outcome of their nails and they have developed friendships with the nail technicians. Any business can be successful if they provide a good or service that consumers are satisfied with and if they build long term relationships with their customers.
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