How Diet Companies Utilize New Year's Revolutions to Gain Members

Each year when New Year’s Eve rolls around, you know you are bound to be asked what your resolution will be for the upcoming year. Most answers you’ll hear are losing weight, quit smoking, and eat healthier. Many dieting companies take advantage of this time to promote their weight loss programs. So far just this year, over $124,000,000 has been spent on weight loss programs in the United States alone. And even more is spent on advertising for these companies to market their plan. But, on average, these New Year’s resolutions to lose weight don’t last more than a few months. This is why most diet companies will increase the promotion of their weight loss program again around February/March (spring break time). And again before the summer begins, hoping that everyone is captured by the idea of getting the “beach body” they’ve always dreamed of. What was your New Year’s resolution? And have you stuck to it?