Friday, February 24, 2012

In Response to Christine's Post: "Comcast's New Streampix"

"Do you think Comcast will be able to compete against Netflix who already has a solid base of customers?  Is their simple marketing strategy of making their product less than Netflix enough to make them successful?"

I am not a user of Netflix or Comcast Xfinity, so I’m no expert on the benefits of either program. But knowing what Netflix provides and what Comcast is attempting to provide, I can see Comcast being able to compete with Netflix fairly. I feel that with Comcast having the lower price and essentially offering the same thing will cause many Netflix customers to switch companies. I also think it was a great move on Comcast’s part to make the Streampix free for existing Comcast clients. If anything, that will help deter people from ever signing up for Netflix. Are there other markets that have up-and-coming competitors?

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