Domino's vs Pizza Hut

Pizza Hut and Domino’s have always been direct competitors in the pizza industry. Relatively, the two companies are the same. You can get an inexpensive pizza pie quick and anywhere in the country and it will always be the same no matter where you order it. Some people would even consider Domino’s and Pizza Hut to be fast food restaurants because they guarantee the order will be ready or delivered within a short amount of time. In Chapter 3 of our textbook, we went over the competitive forces in the marketing environment. Pizza Hut and Domino’s fall under the category of Brand Competitors because they serve similar food items. But looking at the average annual revenue between the two restaurants, Domino’s surpasses Pizza Hut by about $750 million despite Pizza Hut having almost twice as many locations in the United States. What are some of the reasons that you think Domino’s is so much more successful than Pizza Hut?