Wednesday, April 11, 2012

New 13-inch Tablet by Toshiba

There are three new Toshiba tablets arriving June 10th this year, allowing consumers to pick their size: 7.7, 10, or 13 inches. The 2.2 pound Excite 13 will have a large touchscreen that comes at the starting price of $649.99. Here, Toshiba is using the “product quality” method to set the price of their new tablet. By setting the price so high, they are sending out the impression that their product is high-quality and well worth spending the extra cash. Don’t get me wrong, there are still a lot of perks for the price tag. The tablet’s large screen offers a high-resolution display with laptop-like resolution of 1600 x 900 and it also has a very powerful processor for a tablet. But does the high price match the market for a tablet of this size? A 13-inch tablet isn’t something you can use just anywhere. It seems like this product would only be used around the house or as a replacement for your laptop. Toshiba thought of this by offering a stand for the tablet, making it easier to use in the kitchen for recipes. Compared to other tablets at a much smaller size, do you think Toshiba made the right move with making a much larger screen? Do you think the price tag will turn consumers away from the product?

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