In Response to Joe's Post: "Product Placements In Movies"

I think product placement is a great idea for marketers. Like Joe said, so many people don’t even watch commercials anymore so that has become an ineffective way to market to consumers. Even before taking this marketing course, I would notice when certain products would keep appearing in movies or TV shows. I can’t help but wonder if these product companies are sponsoring the movie ensuring to get face time. I was always curious how producers chose which type of candy or which brand of soda a character would eat in the movie, but now I understand that it’s all about product placement. I’m not sure how effective this could be though. Like if you see a character in a movie drinking a Pepsi, is it really going to make the viewer want to go out and buy a Pepsi right that second? Probably, but will they actually go? Most likely not. It’s a good way to get the viewers attention but that doesn’t necessarily mean they will spend their money on the product. Can you think of  a way to guarantee that the viewer will purchase the product?