Domino's Pizza Hero Game

Domino's Pizza has a special carryout deal for Monday-Wednesday: Carry out a large 3-topping pizza for just $7.99 each. The video is the commercial they are running for this deal. It is proposing that customers should play the pizza hero game for the iPad in order to ‘test’ their pizza making skills and become Dominos Pizza Chefs. I don’t think dominos will really hire the customers who receive high scores in the game, but it’s a fun way to get customers involved in the process. Do you think this is an effective way to market Domino's Monday-Wednesday Carryout Deal? What are some other unique techniques they could use?