Marketing Mix: The Four P's

Within the marketing mix, there are four P’s: product, place, promotion, and price. If I were to consider myself to be the product in order to try to market myself to a future employer, I would use these four P’s into consideration.

The first topic is product. I am the product. Here I would describe my strengths in the workplace such as my patience, organization, and drive to succeed in any challenge I face. I work well with a team as well as individually. I would also tell the employer about my past work experience and talk about some of the qualities I gained from working within those environments.

Place: In this section I would talk about where I live and how close I am to the job.

Promotion: Here I would use personal selling to market my skills I have for the company in order to get the promotion. I would show how I have progressed in previous jobs through examples and also mention references from employers.

Price: Here I wouldn’t name a desired salary from the potential employer. I would let them know that I was open to any salary in order to get the job. Because even if I received a low wage, I could always work harder to achieve a higher pay.

This sounds like it is similar to a resume, which it is. Within a resume, you market yourself as a product to try to 'sell' yourself to an employer. Have you ever thought about the marketing mix when looking through your resume?