Wednesday, January 18, 2012

The Difference Between Marketing, Advertising, and Propaganda

The three words “marketing”, “advertising”, and “propaganda” are very similar words and I don’t think there is a big difference between the three. I think advertising is how you make a product appeal to the consumer. This pulls the consumer in and engages them in the product through commercials, songs, or sometimes celebrities. Marketing is how the business plans to send the message out that they have a new product to sell. Marketing and advertising are nearly the same, but advertising is more along the design side of things. The marketing plan figures out the cost of a new product and if it is worth creating. Propaganda is like bad press. Sometimes advertisements can be propaganda in that the commercial might not be completely true or it might be leaving out some important details. Which of these do you think is the most effective to sell a product?

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