I think this is a totally out-of-the-box way of promoting the Coca-Cola soda, and not in a good way. I think it will be successful in that a lot of people will get a lot of free drinks out of the machine but that doesn’t mean Coca-Cola is going to make money on it. I definitely believe they will lose a lot of money for this marketing move. With such a well known brand name drink, I don’t see why they would decide to have a free drink dispensing vending machine. It’s not like they are in need of getting their name out there. Who knows, maybe Coca-Cola just got bored of selling the drinks for money and decided to throw in a free machine. Maybe they thought no one would actually hug a vending machine for a free drink. This just goes to show how technology is affecting our lives. It must have cost a lot of money to create a vending machine that has sensors on it to tell when someone is hugging the machine versus just walking by. It’s interesting that they would come up with such an idea, but definitely not a way to bring in cash. Would you ever hug a vending machine for a free soda? What other unique ways could Coca-Cola use technology to sell their product?
Friday, April 20, 2012
In Response To Christine's Post: "Coca-Cola's New Marketing Idea"
Do you think that this type of advertisement will be successful? Do you
think the company will lose more money on this advertisement than gain money? Do
you think they should place hugging vending machines for Coca-Cola in the United
States?
I think this is a totally out-of-the-box way of promoting the Coca-Cola soda, and not in a good way. I think it will be successful in that a lot of people will get a lot of free drinks out of the machine but that doesn’t mean Coca-Cola is going to make money on it. I definitely believe they will lose a lot of money for this marketing move. With such a well known brand name drink, I don’t see why they would decide to have a free drink dispensing vending machine. It’s not like they are in need of getting their name out there. Who knows, maybe Coca-Cola just got bored of selling the drinks for money and decided to throw in a free machine. Maybe they thought no one would actually hug a vending machine for a free drink. This just goes to show how technology is affecting our lives. It must have cost a lot of money to create a vending machine that has sensors on it to tell when someone is hugging the machine versus just walking by. It’s interesting that they would come up with such an idea, but definitely not a way to bring in cash. Would you ever hug a vending machine for a free soda? What other unique ways could Coca-Cola use technology to sell their product?
I think this is a totally out-of-the-box way of promoting the Coca-Cola soda, and not in a good way. I think it will be successful in that a lot of people will get a lot of free drinks out of the machine but that doesn’t mean Coca-Cola is going to make money on it. I definitely believe they will lose a lot of money for this marketing move. With such a well known brand name drink, I don’t see why they would decide to have a free drink dispensing vending machine. It’s not like they are in need of getting their name out there. Who knows, maybe Coca-Cola just got bored of selling the drinks for money and decided to throw in a free machine. Maybe they thought no one would actually hug a vending machine for a free drink. This just goes to show how technology is affecting our lives. It must have cost a lot of money to create a vending machine that has sensors on it to tell when someone is hugging the machine versus just walking by. It’s interesting that they would come up with such an idea, but definitely not a way to bring in cash. Would you ever hug a vending machine for a free soda? What other unique ways could Coca-Cola use technology to sell their product?
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